The adoption of zero energy and zero carbon homes, along with electric vehicles, is key to meeting our climate goals by 2050. We have the tools we need to get there including “off the shelf” technologies and highly skilled building professionals. Surveys show that most people are concerned about climate change, want their power to come from renewable sources, and are positively disposed to improving energy efficiency if it saves them money over the long term. Going zero provides homeowners with many lifestyle benefits including improved health, comfort, and security. Yet the general public has been slow to embrace zero. So how can we build demand for all things zero?