The Campaign for Zero

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The adoption of zero energy and zero carbon homes, along with electric vehicles, is key to meeting our climate goals by 2050. We have the tools we need to get there including “off the shelf” technologies and highly skilled building professionals. Surveys show that most people are concerned about climate change, want their power to come from renewable sources, and are positively disposed to improving energy efficiency if it saves them money over the long term. Going zero provides homeowners with many lifestyle benefits including improved health, comfort, and security. Yet the general public has been slow to embrace zero. So how can we build demand for all things zero?

A Campaign for Zero

Team Zero, EEBA and Zero Energy Project, along with its sponsors and partners, have an answer. We are mounting a US-Canadian Campaign for Zero — zero energy homes, zero carbon homes and zero energy home transportation, using electric vehicles powered by solar panels. The short term goal of the campaign is to build strong consumer demand to buy zero and renovate to zero. Our long term goal is to support the world wide effort to achieve zero carbon emissions by 2050, while providing consumers with homes and lifestyles that improve health, comfort and resilience.

To ensure success, this campaign will not only focus on building consumer demand for zero homes, it will also focus on motivating builders, designers, realtors and lenders to get on the path to zero as well – so all players in the housing value chain will be on board – and all will benefit by the growth of zero.

The Benefits to Sponsors and Donors

Our goal is to make zero energy and zero carbon homes mainstream, and the good news is that this is not only good for the planet, it’s great for the businesses that provide all the components and equipment used in these homes. As the market grows, prices will come down, allowing for a wider adoption from middle income homeowners as well as multifamily affordable housing projects. This campaign will engage zero energy trained building professionals in building as many zero energy homes as possible and encourage more building pros to gain the skills needed to build zero – helping to increase supply as demand grows.

Join the Team

We will be using low cost high tech, integrated, state of the art social media, video, email and internet marketing strategies. We ask you to become part of the team effort by passing on the zero energy marketing message through your social media and email channels.

Your member, donor and sponsor contributions will help make this happen. We will be measuring results annually using our Inventory of Net Zero Homes, where we can all see what progress is being made on the path to zero. Learn more about how to Grow Your Business by Joining the National Marketing Campaign for Zero. We welcome you to consider becoming a Team Zero Sponsor, a Donor, a Member. Join the Team — Team Zero!